Adolf & Rudolf Dassler:
Adidas was founded on August 18, 1949 in Germany. Its founder Adolf Dassler, formerly named the company Dassler Brothers Shoe Factory (1924-1949). The Dassler brothers (Adolf & Rudolf) initially started the shoe company in their mothers home. They developed the use of rubber and canvas (which made the footwear lighter than metal spikes) for track and field contestants. Jesse Owens (four-time Olympic gold medalist in 1936) was convinced by the brothers to wear a pair of their (hand-made) canvas with spiked rubber bottom sneakers for the 1936 Summer Olympics.
Subsequently, after Jesse Owens was triumphant in obtaining multiple Gold Metals; their company became well known. This well planned, strategically placed scenario put the Dassler Brothers on the map. The Dassler Brothers was spoken about by trainers and athletes across the globe. This newly established recognition, gave source to the brothers manufacturing over 200,000 pairs of athletic footwear a year.
The Birth of Adidas:
Although Adolf & Rudolf were building a successful trade name. The two brothers had several disagreements throughout their partnership. Their variances caused a lot of conflicts and wasn’t conducive to building their brand. These differences was so relentless that it put them on a negative path, and in 1947 they decided to separate and go their own ways. This new venture of theirs was the beginnings/birth of the Adidas Company in 1949… Instituted by Adolf Dassler. The older brother, Rudolf Dassler choose to develop his own contending brand and he named it Ruda, afterward renamed it Puma…